Hashtags are a powerful tool to grow your medical education audience on Facebook and Instagram and increase engagement. Posts containing at least one hashtag receive greater engagement than those without. But to get results, you need to use them effectively. Continue reading to learn how to successfully use hashtags so that your health education brand shines on Instagram.
How to use hashtags?
While creating a Facebook or Instagram post, put up to 30 relevant hashtags in the caption or comment section. This will help Instagram organize your posts and will also make it easier for your target audience to find you. For instance, as a health education brand, you can use #health, #education, and #healtheducation when posting new content.
You can also include hashtags in your Instagram bio. Either use relevant tags or create a custom one for your health education brand and link it to all the posts that use it.
Furthermore, use hashtags in your Instagram Stories because they are searchable, which means your stories will appear in related searches.
Types of tags to use
To craft the perfect strategy for your health education brand, you must first understand the many types available. Here are the six types of hashtags you should use in your strategy:
- Product or service hashtags– These define your product or service. For example, if you offer children’s resources or programs, you can use #childrensbooks, #stemforkids, #sciencecamp, or #scienceforkids.
- Niche hashtags- These are more in-depth and demonstrate how you fit into your industry, like #healtheducation, #health, #education, etc.
- Community hashtags- These let you identify and join the communities on Instagram, for example, #medicaleducators, #medicallearners, #teachersofinstagram, #teachersofig, #educatorsofinstagram, #scienceteachers, or #scienceteachersofinstagram, etc.
- Location hashtags- Whether you geo-tag your Instagram photo or not, you should consider incorporating a location, such as #Calgarykids, and #Albertahomeschoolers.
- Special event or seasonal hashtags- These define significant days or events such as #healthliteracyday, #worldhealthday, #worldpatientsafetyday, #worldmedicallearnersday, and so on.
- Daily hashtags- Each day of the week has its own set of hashtags such as #mondaymotivation, #teachingtuesday, and #worksheetwednesday.
How to find the right tags for your health education brand?
The idea of using up to 30 hashtags on every post may seem overwhelming at first. Especially when you realize you can’t use the same set on every post because Instagram would consider this spammy and shadowban your account. If you consistently post on your Instagram account, you should collect a large number of tags so that you can use the most appropriate group for each post.
Here are some ideas to find the best Instagram hashtags that will genuinely grow your health education brand’s audience, reach, and engagement.
- Check out your competition and use the non-branded tags that they employ. However, before you use the tags, make sure they aren’t part of one of their campaigns.
- Make use of Instagram’s search function. Enter a keyword related to your post and click the Tags tab. Instagram will then provide a list of tags. Look for relevant tags with decent usage that aren’t too popular so that your posts will not get buried under many others.
- Examine the tags your target audience is using, because identifying and joining these communities is a great way to grow your audience and reach people who are likely to be interested in your business.
- Take a look at the posts that have done well in terms of reach and engagement. What additional tags are these posts using? Would any of these tags be beneficial to your health education brand?
Use hashtags and grow your brand
Hashtags are critical audience-building tools. Using the right tags for your health education brand can help you improve brand awareness, interaction, and followers in less time. So, if you haven’t already, start including them in your social media strategy.
To learn more about marketing for health and medical educators, subscribe to our newsletter at MedULingo.com and follow us on Facebook or Instagram.
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Tarang Goel is a freelance content writer specializing in social media and marketing, and a current law student.
Interested in teaching medical literacy pain free? Shop medical literacy resources!
You may also be interested in the following articles:
What is your health education brand?
How to Build Content Pillars for Your Medical Education Brand
How to increase your engagement using Call-to-Action as a medical educator?
How to Grow Your Medical Education Audience Using Hashtags
How to use Pinterest as a Health Educator
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