How to Use Pinterest as a Health Educator

With over 431 million active monthly users, Pinterest is one of the most popular social media networks in the world right now. It helps you to promote your education brand and grow your audience. However, due to the platform’s popularity, it is a congested area, making it difficult to gain followers on Pinterest. Thankfully, there are methods you can use right away to increase your audience on Pinterest, drive sales, and help your medical or health education brand to establish authority. In this article, you will learn everything you need to know to get the most out of your time on Pinterest.

Optimize your username and Pinterest bio

Your username and bio are fully searchable. To boost the visibility of your profile on Pinterest be sure to include any relevant niche-related search terms that your target audience might be searching for. For example, as a health education or life sciences brand, you can include the keyword “health literacy” or “science activities” in your Pinterest profile, and it would make your content visible to users who are searching for it.

Create keyword-rich pin and board descriptions

Pinterest boards are, for the most part, evergreen, in contrast to Twitter and Facebook, where content is posted, read, and deleted rapidly. This means that even while you might make a board and pin an image today, it might still be useful to readers, particularly new ones, months or even years later. But that depends on a very important thing—you have to be discovered. For that, you have to be specific and descriptive. People are more likely to find and connect with your pin as a medical or health education brand if it is saved to the board labeled “Health Literacy Worksheets” or “Life Sciences Activity Sheets” rather than something ambiguous like “Resources”.

Be active and engage constantly

Like all social media platforms, Pinterest prioritizes active accounts. This entails ensuring you pin frequently, manually pinning other people’s pins, and following other boards. If you’re having problems keeping up with your Pinterest activity, make a social media calendar to have a more focused and planned posting plan. Additionally, it is critical that you re-pin frequently. Re-pinning from the “Explore” and “Trending” pages is something to think about. You’ll have a greater chance of expanding your reach if you interact with other boards and re-pin often.

Confirm your website

A solid initial step in earning the trust of your new audience is to claim your website on Pinterest. After doing this, you will be able to see your logo or profile image on Pins that users save from your website. Additionally, Pinterest Analytics will also provide you with web analytics.

Pin original photos

Because 84% of Pinners use Pinterest to make purchasing decisions, it’s crucial to position your education brand in front of them by publishing original content. Post original infographics, graphics, or images that illustrate the message of your brand. Furthermore, be sure to repin the content that complements your own brand.

Use A/B testing

You don’t have to do the guesswork to see what’s effective for your business. By testing new factors with your audience, you can continuously enhance your campaigns as you learn more about what works for them.
Here are some elements to consider when comparing on Pinterest:
● Alternative titles for your pin.
● Different thumbnail pictures for your pin.
● Alternative text for the description of your pin.
Just keep in mind that you should only test one variable at a time. Choose a time frame for the test to run, and then use Pinterest statistics to compare how well each post performed.

In Conclusion

Initially, it may appear difficult to understand how to grow your audience using Pinterest, but like anything else, it gets easier with time. Follow these tips and your followers will soon find you as you build your medical or health education brand.

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